Award-winning Africa diva Yemi Alade releases a brand new single “How I Feel”; produced by Egar Boi.
Released under Effyzzie Music Group, the track serves as the first taste of new music after Alade’s successful third studio album “Black Magic”.
Enjoy!
Effyzzie Music diva Yemi Alade premieres a dance video for "Kpirim" off her top selling album "Black Magic". The video comes off the heels of her mega hit "Bum Bum", and the European leg of the Black Magic World Tour.
CREDITS
Song Producer - Philkeyz
Performance/Creative direction - @westsydelifestyle
Shot by - @mrbukolajimoh ; Bukola Jimoh
Styling - @wackng
Watch below!
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Yemi Alade keeps breaking boundaries for African music at large! Case point her "Black Magic Tour" which will see the praised performer visit countless cities across Europe, Africa and the United States of America.
The tour stopped at London over the weekend; as the diva sold out the O2 Academy Islington and delivered a memorable set giving fans a magical experience. The historic concert saw jaw dropping performances from Yemi Alade and her raved Ova Sabi band, Dil and more. English hip-hop star Lady Leshurr was also in attendance.
Check out hot shots from the event below!
Today, Multi Award winning and multi-talented recording artist, singer, and Performer Yemi Alade Kicks off her Black Magic Europe Tour. Produced by Torpedo Productions in partnership Effyzzie Music Group/ Rebel Movement and Smade Entertainment, the month-long tour will visit 16 cities across Europe, kicking off in Stockholm, Sweden on April 14th and ending in Amsterdam on May 6th
Tickets are on sale now, stand a chance to win amazing merchandise, get to meet and greet Yemi Alade, experience an electrifying performance.
Yemi Alade’s last live music production, “TRACE LIVE WITH YEMI ALADE” was a Major success in February, 2018.
Paris, March 1st 2018 – Midem, home to the global music community, today announces the launch of its High-Potential Markets Programme designed to assist music professionals from around the world by encouraging business development and the discovery of new talent.
The new initiative aims to foster bilateral exchanges between international and national music executives and sectors in order to facilitate the structuring and professionalization of the high-potential markets.
In 2018, the new Programme will focus on the African music industry with a four-day ‘African Forum’ during Midem (June 5-8 in Cannes). The forum will be preceded by a series of industry meetings across four African countries, to support the structuring of the African music industry, stimulate discussions between African and international music stakeholders, develop sustainable business models for African labels and artists in order to boost African music on a local and international scale.
“Africa has incredible wealth in terms of musical talent and diversity of musical styles but the continent currently represents just 2% of the world music market,” comments Alexandre Deniot, Director of Midem. “As the home of the global music community, Midem is committed to supporting the development of the international music sector and that includes providing African artists and music companies with a platform to reach more fans and generate new revenues. We look forward to welcoming them to Midem in 2018 and beyond.”
The African Forum is organised by Midem in association with TRACE, the leading pan-African music media network.
“By partnering with Midem on the African Forum, we bring together Midem’s power as an international music business acceleration platform, with our expertise in afro urban music, along with our local knowledge and excellent relationship with our subscribers in Africa, at the service of promoting African talent and providing creative solutions to improve its local and international development,” notes Olivier Laouchez, CEO, Trace.
The African Forum, running throughout Midem, will host high-level discussions involving African and international music industry leaders, politicians and official institutions. In addition, it will provide a platform to promote African musical creativity, a Midem Night dedicated to African music and opportunities to share knowledge and professional training.
“It is such an exciting time to be an artist and especially in Africa, where there are so many talented and creative musicians who are breaking boundaries and whose music travels throughout the world,” says Yemi Alade, Nigerian Afropop megastar, whose single ‘Johnny’ has set a new record for over 85 million views on YouTube, making it the most-watched video from a African artist.
“However there are still many challenges and, to take it to the next level, we need to come together and work on strengthening and structuring of our music business in Africa. I’m very pleased to be part of the Midem African Forum and hope that sharing my experience as an artist will highlight the immense opportunities for African artists, not only in the continent, but globally,” adds the multi-award winning artist and fashion designer.
Alongside the African Forum in June, Midem is organising local meetings in the Ivory Coast, Nigeria, South Africa and Republic of the Congo. Taking place from April 4 to April 12, this series of one-day events will bring together African and international music professionals for meetings, conference debates, workshops and live showcases. Attendees will include labels, mobile operators, rights collection companies, streaming platforms, music publishers, artists, media, politicians, influencers and professional associations and institutions.
According to mobile telephony data, Sub-Saharan Africa currently accounts for one tenth of the world’s mobile telephone subscriber base and the market is growing faster than any other region in the world. Estimates are the Sub-Saharan smartphone users will number 498 million in 2020 compared to 300 million in 2016.*
“The convergence of the massive take-up of mobile telephony in many African countries, combined with the growth a young generation that is passionate about music, offers huge potential to structure and develop the African music scene both at home and internationally. Artists have a unique opportunity to reach new fans who are listening to music on mobile devices, while work needs to continue to protect those artists’ rights and generate a fair share of revenues. The High-Potential Markets Programme is a long-term initiative to support the growth and international reach of national and regional music ecosystems. We hope that the African Forum will help grow Africa’s share of the world music market and provide the global platform that African music deserves,” adds Midem’s Alexandre Deniot.
The self-styled “Mama Afrique” debuted on mainstream music with her 2012 sleeper hit titled “Ghen Ghen Love” which was followed by series of impressive records including ‘Bamboo’ and ‘Johnny.’ The latter became a viral sensation across the continent and it shot her to International prominence as one of the leading female singing exports from Africa.
Yemi Alade recently released her third studio album titled “Black Magic” to add to her portfolio which previously included two albums and an EP. She takes pride in the wealth of African music elements in her music and her strong identity of an African female royalty. Yemi Alade has been described as a strong voice out of Africa and she leaves no doubt about that on her new release.
The track “Bum Bum” is a dancehall fusion song produced by V-Tek, ans has been gaining serious momentum since it first surfaced on the tracklist of Alade’s third LP.
Now the Sesan directed clip for “Bum Bum” is here and we are loving every frame!