Universal Music Africa signs a Licensing Deal with Effyzzie Music Group for Nigerian superstar Yemi Alade

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Yemi Alade, one of Africa’s most creatively and commercially successful artists, has signed a global licensing agreement with Universal Music Africa (UMA) - Universal Music Group’s west African affiliate - in partnership with Universal Music France (UMF).

Under the multi-year agreement, UMA will serve as the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group, and UMF will serve as the international roll-out partner for the project.

This licensing agreement, effective immediately, shows UMG’s will to strengthen its position in this part of the world through UMA, and builds upon the enormous success Yemi Alade has achieved with her label Effyzzie Music Group. Yemi Alade is the first African female Afropop artiste to hit over 100 million views on Youtube and VEVO with her smash hit single “Johnny”, which is now the most viewed video from any African female artiste. She is also the first female entertainer in Africa to have over a million subscribers on Youtube.

In making the announcement, Moussa Soumbounou, MD of Universal Music Africa, said, “Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety. We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”.

Olivier Nusse, Chairman and CEO of Universal Music France, said, “It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support his project, with the help of the other subsidiaries. Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”.

Taiye Aliyu, CEO and founder of Effyzzie Music Group, added, "We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa."



YEMI ALADE PREMIERES "HOME (THE MOVIE)" STARRING CLARION CHUKWURA & FRANKINCENSE ECHE-BEN

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Award-winning diva Yemi Alade makes her official debut as an actress in the short film for "Home"; a single lifted off her critically acclaimed fourth studio album "Woman of Steel"which garnered over 1 million streams on Spotify in a week.

The emotive film captures the essence of finding strength, self-love and being your own hero in tough times; boasting stellar performances from the cast and powerful screenplay.

"Home" is directed by Clarence A. Peters and stars Nollywood icon Clarion Chukwura alongside talented heartthrobFrankincense Eche Ben. Watch the film presented by Effyzzie Music and Rebel Movement!

WATCH "Yemi Alade - Home (The Movie) Starring Clarion Chukwura & Frankincense Eche-Ben" >https://www.youtube.com/watch?v=_39YA0lbs1A 

WORLD PREMIERE: YEMI ALADE - OH MY GOSH (REMIX) FEAT. RICK ROSS

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Award-winning Afropop sensation Yemi Alade gets in bed with American rapper Rick Ross for the remix of her sultry classic "Oh My Gosh". The steamy DJ Coublon produced number sees Miss Alade gush uncontrollably over her “true lova”, megastar Rick Ross, who takes the track to a new hip-hop realm. The video opens with Yemi announcing herself as the only object of her new love’s affection. Draped in African splendor she is joined by a legion of beautiful dancers who celebrate her new man. And despite the fact Yemi has “many toasters” admiring her, it’s Rick who “caught a flight and jumped off the jet” to make the ultimate toast to his new-found love with glasses of the music industry’s favourite tipples, Belaire sparkling wine and Bumbu rum. Sure to be on summer pool party playlists all around the world, the track is a fun up-beat song with rhythmic African drums that got Rick and Yemi dancing.Reflecting on the electric chemistry behind the scenes, Yemi spoke about working with Rick in an episode for “The Bumbu Room”, Bumbu’s wildly popular Q&A series. With 6.5 million Instagram followers, Yemi Alade has a massive streaming fanbase, with record-breaking streaming numbers for any Nigerian artist, including one of Nigeria’s most-watched music videos “Johnny,” now with 101 million YouTube views.Both Yemi and Rick Ross are long-time fans of Belaire and Bumbu, choosing to premiere Bumbu’s latest release Bumbu XO in the video, alongside the rum company’s original blend and the iconic black bottles of Belaire’s signature bubbly, Belaire Rosé. Both artists form part of an ever-evolving roster of high profile musicians who have collaborated with the brands, including Post Malone, Steve Aoki, Dave East, G Herbo and Diamond Platnumz. "Oh My Gosh" (Remix)" is released under Effyzzie Music Group. The track will be featured on Yemi Alade's fourth studio album titled "Woman of Steel" which is expected later this year. Alongside Rick Ross, Grammy Award winner Angélique Kidjo, Afrobeats icon Duncan Mighty and Nollywood star Funke Akindele are set to appear on the LP. 


WATCH "OMG (REMIX)" MUSIC VIDEO -  https://www.youtube.com/watch?v=ai4dGXc_Q_Q


iTunes: http://itunes.kud.li/emgyaomgr1 | Spotify: http://spotify.kud.li/emgyaomgr1 | Apple Music: http://applemusic.kud.li/emgyaomgr1 

VIDEO PREMIERE: YEMI ALADE - YAJI FEAT. SLIMCASE & BRAINEE

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Africa's sweetheart Yemi Alade unpacks a fiery video for her latest single "Yaji".

The Yung Wills produced bop features street-hop titan and Rebel Movement's rising star Brainee.

"Yaji" is the Effyzzie Music diva's second visual outing in 2019, after the praised "Oga". The dance packed clip is directed by Cardoso Imagery.

WATCH "YAJI" MUSIC VIDEO

STREAM "YAJI" ON YOUTUBE

SINGLE PREMIERE: YEMI ALADE - YAJI FEAT. SLIMCASE & BRAINEE

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Effyzzie Music presents "Yaji" by Yemi Alade featuring Slimcase and Brainee, produced by Yung Willis.

The street-hop influenced afro-pop cut arrives after the praised visual for Alade's "Oga", and serves as the first official 2019 single release by the powerhouse diva. The boastful infectious song features street-hop titan Slimcase and Rebel Movement's rising star Brainee.

"Yaji" is available on all music stores and platforms.

STREAM "YAJI" ON YOUTUBE - https://www.youtube.com/watch?v=07jTWKCq_OQ

GET "YAJI" - iTunes: http://itunes.kud.li/emgyascbnya1 | Spotify: http://spotify.kud.li/emgyascbnya1 | Apple Music: http://applemusic.kud.li/emgyascbnya1 

YEMI ALADE FEATURES ON AFRO B'S REMIX FOR SMASH "MELANIN"

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Afro B is starting the year strong with his remix to "Melanin", featuring Nigeria's very own award winning Yemi Alade.

Since the message of the Team Salut -produced track is all about celebrating black women and their beautiful melanin, it only feels right to hear verse from her in all her glory.

"This song is my way of showing my appreciation for all the Melanin queens across the world," Afro B tells OkayAfrica. "It felt like it was only right that invited another Melanin queen—Yemi Alade—to join me on this smoothed out Team Salut production." 


"MELANIN (REMIX)" LYRIC VIDEO ON YOUTUBE - https://www.youtube.com/watch?v=ukoROw_lyHE

YEMI ALADE'S ICONIC MUSIC VIDEO FOR "JOHNNY" CLOCKS 100 MILLION VIEWS

Effyzzie Music diva Yemi Alade has scored a new feat with her internationally acclaimed number "Johnny‘". The Clarence Peters directed music video for the Selebobo produced single which led her acclaimed debut album King of Queens", has officially crossed the 100 million views mark on YouTube.

This achievement makes Yemi Alade the first female African artiste and the second African to record over 100 million views on a single music video. The iconic music video also has the Amarelis Atelier designed dance attire displayed in the “Sounds of Africa” section at The Grammy Museum.

The excited singer shared the news to her ever loyal fans on social media. She thanked the fans for always supporting and promised to do more in 2019. Yemi Alade is reportedly working on her fourth studio LP, which is expected to arrive this year.

YEMI ALADE'S "JOHNNY" 100M VIEWS POST ON INSTAGRAM - https://www.instagram.com/p/BtJJXjSHuS0/

WATCH "JOHNNY" MUSIC VIDEO -https://www.youtube.com/watch?v=C_XkTKoDI18

VIDEO PREMIERE: YEMI ALADE - "OGA" [DIRECTED BY CLARENCE PETERS]

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Africa's leading diva Yemi Alade after a successful concert  on New Year's eve concert; officially kicks off 2019 with the music visual for her hit single "Oga".

The Egar Boi produced bop is brought to life by a rich cinematic visual created by Clarence Peters.

Miss Alade is currently working on her fourth studio album, as the music video for her signature song"Johnny" approaches the official digital 100 million views milestone.


WATCH "OGA" MUSIC VIDEO - Yemi Alade - Oga (Official Video)

YEMI ALADE PRESENTS - "THE BLACK MAGIC TOUR DOCUMENTARY"

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Rebel Movement presents a new documentary detailing highlights from the U.S leg of Yemi Alade's "Black Magic Tour", in support of her third studio album of the same name.

The documentary sees the award-winning performer aided by her Ova Sabi band in actions as the thrilled at the Essence Street Style Fest in New York, Alade's headline concert in Houston as well as her award win and stint at the 2018 edition of the Annual African Muzik Magazine Awards (AFRIMMA).

The documentary also highlights a few challenges faced when touring outside the African continent. The docu-clip is both informative and entertained.


WATCH "THE BLACK MAGIC TOUR DOCUMENTARY" - https://www.youtube.com/watch?v=76IrDlI9q_4

MUSIC VIDEO! YEMI ALADE WANTS TO BE YOUR "NUMBER 1"

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There is no stopping the force that is Yemi Alade! After the triple release of "Oga""Open, Close" and "Number 1"; the diva has premiered a music visual for the love preaching number of the bunch.

Directed by Director Ovie and shot in Dominica Republic, the shows showcases the beauty of the country as well as the performer and sure to aid the conquest of the Egar Boi produced song.

Watch below!

WATCH "NUMBER 1" MUSIC VIDEO - https://www.youtube.com/watch?v=P-MjbXH5uKY


STREAM/DOWNLOAD "NUMBER 1" - https://mino.notjustok.com/track/365704/yemi-alade-number-1


"NUMBER 1" ON ITUNES - 
https://itunes.apple.com/ng/album/number-one/1443525162?i=1443525163

YEMI ALADE SHOCKS WITH NEW SINGLE - "OPEN, CLOSE"

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Yemi Alade is taking her lyrics "Back to back is not beans" seriously! Approximately 24 hours after the release of the authoritative "Oga", Alade shocks with another fresh track titled "Open, Close".

"Open Close" is a afrobeats banger that treats a sensitive topic. Check on it!

STREAM/DOWNLOAD "OPEN, CLOSE" - https://mino.notjustok.com/track/365485/yemi-alade-open-close


"OPEN, CLOSE" ON ITUNES - 
https://itunes.apple.com/ng/album/open-close/1443524265?i=1443524266

EGENDARY AFRICAN SINGER "SALIF KEITA" FEATURES "YEMI ALADE" ON "DIAWARA FA"

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Legendary singer-song-writer Salif Keita, popularly known as the "Golden Voice of Africa"; enlisted Nigerian diva Yemi Alade on his latest album "Un Autre Blanc".

Yemi Alade features on a world ballad titled "Diawara Fa"; the vocal number which carries a weighty message is complexly moving. Alade and Keita deliver stellar vocals aided by a tribal choir, to drive the piece through the heart.

Listen below!

LISTEN TO "DIAWARA FA" - https://www.youtube.com/watch?v=G_SEc4YOggM

YEMI ALADE VISITS HER SECONDARY SCHOOL, OFFERS HEARING & VISION SCREENING & MORE TO STUDENTS

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When Yemi Alade is busy touring the globe, she is getting involved with charity work, in one way or another. The performer made a charitable stop at Victory Grammar School, Ikeja; the secondary school she attended as a teenager. 
The diva through her "Helen and James Pathway Foundation" organized a vision and heating screening for all the students, shared stationery, visited the music class of the institution as well as gave an address to the students motivating them and advising them to take their academics seriously.
Yemi Alade is also gearing to release two new singles, and headline a concert, tagged "The Yemi Alade Afrikan Fest" in Abuja this December. 

VIDEO PREMIERE: YEMI ALADE - OH MY GOSH

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African superstar diva Yemi Alade is taking no chances this year as she unveils yet another music video, this time for the smash shit single "Oh My Gosh".

The video was the DJ Coublon produced single was shot and directed by Ovie.

The Effyzie Music star has had a sensational year, headlining tours around the world and still finding time to release smash hits for her ever teeming fans. Check on the visual!


WATCH "OH MY GOSH" MUSIC VIDEO - https://www.youtube.com/watch?v=2DPL4dPAXyg

YEMI ALADE VISITS ORPHANAGE IN HAITI AHEAD OF HEADLINE CONCERT

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YEMI ALADE VISITS ORPHANAGE IN HAITI AHEAD OF HEADLINE CONCERT

 

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Effyzie Music superstar Yemi Alade who is currently on a world tour in support of her "Black Magic" album, took time out from her busy schedule recently to visit an orphanage in Haiti and spread good cheer. The afro-pop singer is currently in Haiti where she is headlining the famous Hangover Haiti annual concert.

 

Yemi Alade visited the l'orphelinat de Rose Mima orphanage where she donated needed materials and still stuck around to play with the kids.

 

The self-acclaimed Mama Africa will hit the stage tonight alongside Haiti's finest to perform her repertoire of hit songs which just got an addition yesterday with the release of Oh My Gosh, her fourth single this year.

 

Photo Credit - Michael Tubes Creations

YEMI ALADE TO HEADLINE ESSENCE'S STYLE EVENT WITH TEYANA TAYLOR IN NEW YORK

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Nigerian superstar diva Yemi Alade is set to headline the 2018 Essence Street Style Block Party. The Effyzie Music showstopper is best known for her musical prowess as well as her unparalleled sense of style.

Alongside her American counterpart Teyana Taylor, Yemi Alade will be bringing her plethora of high-energy hit songs to Brooklyn on the 9th of September from 12PM to 7PM. The Afro-Pop songstress has had an amazing year so far riding off the success of her last album, Black Magic which was dropped late 2017. Since then, she has released major bangers like How I FeelBum Bum (remix)Elele and most recently Oh My Gosh.

The 2018 Essence Street Style Block Party will be hosted by Amanda Seales with contributions from supermodel Naomi Campbell, singer/chef Kelis and style influencer Kellie Brown. The performer who is currently in Hiati as part of her "Black Magic World Tour" took to her social media to confirm that she will be indeed present with her Ova Sabi band to perform at the event, by sharing a post from Essence's social media.

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YEMI ALADE - OH MY GOSH (PRODUCED BY DJ COUBLON)

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Effyzie Music superstar diva Yemi Alade takes it up another notch with the release of this sultry highlife tune titled "Oh My Gosh".

The DJ Coublon produced track follows up her previously released banger "Elele". Oh My Gosh was co-written by Klem, mixed and mastered by Swaps.

On this track, Mama Africa gushes over a new love interest declaring herself for him alone.

Yemi Alade has been tearing up shows on the Canada & USA leg of her Black Magic World Tour and has decided to treat her fans to this delightful number.

GET "OH MY GOSH"

YEMI ALADE - ELELE

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Effyzzie Music diva Yemi Alade unlocks a new single named "Elele", as she embarks on the USA/Canada leg of her "Black Magic World" tour.

Produced by Egar Boi, who also worked on her last hit "How I Feel""Elele" is a bold and refreshing afro-pop number, with all he makings of a continental summer smash.

There is no stopping Miss Alade. "Elele" is available on all music stores and digital platforms.

Listen to Elele

 

YEMI ALADE FEATURES ON "NA BIG LOVE" BY BET AWARD NOMINEE SERGE BEYNAUD

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Ivory Coast's mega star & BET Award "Best International Act" nominee Serge Beynaud, recruits Africa's leading diva Yemi Alade for his new hit single - "Na Big Love".

The groovy love preaching duet which is already a smash hit in the Francophone world, gets a visual directed by Kwame Code.

Waste not time and get into the music video below!

WATCH "NA BIG LOVE"

YEMI ALADE ANNOUNCES CANADA/USA LEG OF BLACK MAGIC WORLD TOUR

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"Best Live Performer" award winner Yemi Alade might have rocked London, France, Sweden, Germany, Italy, Spain, Finland, Belgium and more; as part of the European leg of her world tour in support of her third studio LP "Black Magic", but that is not stopping the powerhouse from taking the tour bus to Canada and the United States of America.

 

The proclaimed "Mama Africa" and her raved "Ova Sabi" band would be embarking on the fresh leg of the tour, as they set to hit New York, Washington D.C, Montreal, with more cities expected to be added to the  list as the tour rolls out. The "Blavck Magic World Tour" is also expected to hit Africa and Asia in the near future.

 

The Effyziee Music vocalist recently released a new music video for her most recent single "How I Feel"; while the remix of her summer smash "Bum Bum" which features English hip-hop diva Lady Leshurr and French dancehall superstarAdmiral T currently sits on the 11th position on the U.K Urban Chart.

 

August 2nd - New York
August 3rd - Vancouver
August 4th - Calgary
August 5th - Philadelphia
August 10th - Washington D.C
August 11th - Minneapolis
August -17th - Toronto
August-18th - Montreal