YEMI ALADE DAZZLES AUDIENCE AT ROTOTOM FESTIVAL 2023

Internationally acclaimed Afropop sensation, Yemi Alade, delivered an unforgettable performance at the Rototom Festival on August 18th, leaving a lasting impression on festival-goers and music lovers from around the world.

The Nigerian superstar, renowned for her dynamic voice and vibrant stage presence, graced the Rototom stage with a medley of her chart-topping hits and freshly minted songs, captivating the audience in an authentic Afropop experience.

With thousands in attendance, Alade's set showcased not just her musical prowess, but also the rich tapestry of African culture. Her performance was a testament to the universality of her music and its ability to transcend borders.

Rototom, one of Europe's most esteemed reggae festivals, has consistently expanded its horizons, including a diverse set of artists and genres. Yemi Alade's inclusion and subsequent standout performance confirm the festival's commitment to celebrating world music in all its forms.

Festival organizers echoed these sentiments, praising Yemi for her unparalleled energy and for bringing a unique flair to the event. 

Rototom Festival 2023 will be remembered for many reasons, but Yemi Alade's spellbinding performance will undoubtedly be among its highlights. As the festival continues to evolve and diversify its line-up, music enthusiasts can look forward to even more eclectic and groundbreaking performances in the years to come.

Yemi Alade Enthralls Audience at the 57th Carthage Festival in Tunisia

The echoes of history met with the vibrant rhythms of today in Carthage, Tunis, Tunisia on August 16, 2023. The 57th edition of the Carthage Festival was transformed into a mesmerising tableau of music, culture, and diplomacy, as the Nigerian musical sensation, Yemi Alade, took center stage. The festival's grandeur was elevated to new heights with a capacity crowd of 30,000 attendees, all unified by the universal language of music.

Affectionately termed "Mama Africa", Yemi Alade's profound love for her native land and its rich tapestry of sounds has solidified her status as an icon across continents. With Five studio albums, and 3 EPs, and countless chart-topping hits, Yemi's Carthage performance was highly anticipated.

However, her presence in Carthage was not solely limited to her musical prowess. Prior to her breathtaking performance, Yemi Alade had the honor of meeting with the Minister of Cultural Affairs, Dr. Hayat Katat, and the director of the International Carthage Festival, Mr. Kamal Alade. This collaboration between cultural giants showcased the intersection of artistry, history, and diplomacy. Their discussions, centered on the bridging of cultures and the power of music as a diplomatic tool, signified a greater collaborative vision for the future of global arts.

As the night unfurled, the ancient city of Carthage resonated with Yemi's soulful melodies, each song weaving a tale of her journey from Nigeria to international stardom. The vast crowd, hailing from diverse backgrounds across Africa, Europe, and the United States, swayed in harmony to her tunes, encapsulating the festival's spirit of unity in diversity.

As the night unfurled, the ancient city of Carthage resonated with Yemi's soulful melodies, each song weaving a tale of her journey from Nigeria to international stardom. The vast crowd, hailing from diverse backgrounds across Africa, Europe, and the United States, swayed in harmony to her tunes, encapsulating the festival's spirit of unity in diversity.

Reflecting on the evening, the fusion of Carthage's historical grandeur with Yemi Alade's contemporary sound symbolized a harmonious blend of past, present, and future. Her performance served as a powerful testament to music's enduring ability to transcend boundaries and bring people together.

As the final notes lingered in the air, attendees left with more than just memories of an exceptional concert. They witnessed the embodiment of music as a force for global unity and cultural exchange. With Yemi Alade's continued rise, her sound remains not just a celebration of Africa but a gift to the world at large.

Yemi Alade Delivers Unforgettable Performance at African Music Festival in Emmendingen, Germany

The city of Emmendingen is still buzzing from the electrifying performance delivered by international Afropop sensation, Yemi Alade, at the AFRICAN MUSIC FESTIVAL on August 6th.

Regarded as an elite power house in African music, Yemi Alade did not disappoint. With a mixture of her iconic hits like “BumBum”, “Johnny” , “Africa” and “Deceive” and brand-new releases like “Fake Friends (Ire Ore” she captivated the audience, leaving them both nostalgic and exhilarated. Her unique blend of traditional African rhythms with contemporary sounds resonated deeply, as the crowd danced and sang along despite the rain.

The AFRICAN MUSIC FESTIVAL, known for celebrating the best of African music, arts, and culture, saw record-breaking attendance this year. With Yemi Alade as the headline Act, it was a night that transcended borders, reinforcing the universal appeal of African music.

More tour dates below:

AUG 12 - Republic Nola - New Orleans - USA

AUG 13 - Houston Reggae Festival - Houston - USA

AUG 15 - FIC festival Carthage - TN AFRICA

AUG 18 - Rototom festival - Benicassim - SP EU

AUG 26 - Bomboclat festival - Brugge - BE EU

AUG 27 - TBA

SEP 02 - Festival - Gothenburg - SW EU

Yemi Alade electrifies the stage at Ruhr Reggae Summer 2023 in Mülheim, Germany

African music sensation, Yemi Alade, took to the stage at the Ruhr Reggae Summer 2023, delivering an unforgettable performance that left the audience in Mülheim spellbound. Fans from all corners of the globe came together to celebrate the union of reggae and Afrobeat rhythms in one of the most anticipated events of the year.

Heralded as the "Mama Africa" of the contemporary music scene, Yemi Alade is known for her blend of infectious melodies, powerful lyrics, and riveting stage presence. Her performance in Mülheim was no exception, proving once again her unparalleled ability to cross musical and cultural borders.

With a mix of her chart-topping hits and captivating dance routines, Yemi took the audience on a musical journey that transcended borders and merged cultures.

Hits like "Johnny," "Oh My Gosh," and "Shekere" had fans dancing and singing along word for word, showcasing the universal appeal of her music. But it wasn't just her sound that captivated attendees—her vibrant and culturally inspired costumes added a visual layer to the auditory feast, drawing audiences further into the enchanting world she crafted on stage.

The Ruhr Reggae Summer 2023 is now etched in history, not just as a celebration of music, but also as a testament to how music can unite people, transcending language, geography, and culture. Yemi Alade's performance will be remembered for years to come, a beacon of unity in a world that needs it more than ever.

REPRESENTING AFRICA, YEMI ALADE THRILLS WITH "SHEKERE" FOR GLOBAL CITIZEN CONCERT

Representing Africa for the "Global Goal: Unite for Our Future" concert on June 27, African powerhouse diva Yemi Alade brought the house down with her performance of her smash hit "Shekere".

Performing with a full band and dancers, the Afro-pop star hit every note, all while looking fabulous in a halterneck top and shorts set with puffy sleeves.

The "Global Goal" event intends to shed a light on communities disproportionately affected by the coronavirus pandemic. Alade was joined by Miley Cyrus, Shakira, J Balvin, Jennifer Hudson, Coldplay, Usher, Justin Bieber and Quavo, Christine and the Queens and Chloe X Halle on the virtual stage.

Why Yemi Alade is regarded as the best performing artiste of her era? Watch Yemi in action for our future!

Yemi Alade Performs "Shekere" | Global Goal: Unite for Our Future - https://www.youtube.com/watch?v=dySHncgol_w  

Video Premiere: Yemi Alade - Boyz

Following the massive success of her fourth studio album "Woman of Steel" and the praised visual for "Shekere" which featured multiple Grammy Award winner Angélique Kidjo; Yemi Alade gears up towards her fifth studio album with the release of "Boyz".

"Boyz" is a racy up-tempo affair produced by Vtek, and marks Alade's first official outing for 2020 and starts a new era for the diva. The  Africa championing diva celebrates the male gender on the new high octane number. 

"Boyz" gets a colourful, and performance charged music video which stars Afro-pop star Seyi Shay and is directed by Paul Gambit. Yemi Alade is currently finishing up her untitled fifth studio album slated for a 2020 release.

WATCH "BOYZ" MUSIC VIDEO - Yemi Alade - Boyz (Official Video)

Universal Music Africa signs a Licensing Deal with Effyzzie Music Group for Nigerian superstar Yemi Alade

Yemi Alade, one of Africa’s most creatively and commercially successful artists, has signed a global licensing agreement with Universal Music Africa (UMA) - Universal Music Group’s west African affiliate - in partnership with Universal Music France (UMF).

Under the multi-year agreement, UMA will serve as the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group, and UMF will serve as the international roll-out partner for the project.

This licensing agreement, effective immediately, shows UMG’s will to strengthen its position in this part of the world through UMA, and builds upon the enormous success Yemi Alade has achieved with her label Effyzzie Music Group. Yemi Alade is the first African female Afropop artiste to hit over 100 million views on Youtube and VEVO with her smash hit single “Johnny”, which is now the most viewed video from any African female artiste. She is also the first female entertainer in Africa to have over a million subscribers on Youtube.

In making the announcement, Moussa Soumbounou, MD of Universal Music Africa, said, “Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety. We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”.

Olivier Nusse, Chairman and CEO of Universal Music France, said, “It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support his project, with the help of the other subsidiaries. Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”.

Taiye Aliyu, CEO and founder of Effyzzie Music Group, added, "We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa."